CHRONIC CONFINED: SOCIAL REPRESENTATIONS, NECROBIOPOLITICS, AND THE CONTINUUM FROM HIV TO COVID-19 UNDER BOLSONARO’S GOVERNEMENT
covid-19 pandemic; internet; social media; social representations; biopolitics; necrobiopolitics
This study examines the period of the covid-19 pandemic through online discourses produced by profiles linked to Bolsonaro between 2020 and early 2022. During this period, covid-19 became an inescapable social fact influencing, beyond health, numerous areas of social life: work, leisure, politics, the economy, etc. The data were analyzed using multidimensional text analysis enabled by the IRaMuTeQ program. Among the constructed analyses, it was possible to observe the themes (lexicographic analysis), as well as their contextualization (representational analysis), addressed by Bolsonaro and other government members throughout the period studied. Furthermore, the proposed methodological approach for data construction and analysis is guided by the perspective of the Social Representations Theory. SRT helps support theoretical tools, such as the processes of objectification and anchoring, which make explicit the mechanisms of circulation of social representations about covid19 during the period. The focus is on the argument that, as a communication and health policy aimed at managing covid-19, the Jair Bolsonaro government actively, consciously, and adequately for contemporary means of communication, sought to produce a forced endemism of the covid-19 pandemic. The goal of the far-right policies adopted in Brazil was the forced normalization of the pandemic state of emergency by communication strategies and the semiotic fabrication of legitimacy for those responsible for its management. It is from this work of managing fear, despair, moral panic, and ultimately, death that the approximation proposed here between hiv/aids and covid-19 is configured.