Banca de DEFESA: RODRIGO MARTINS DA SILVA COLLEONI

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RODRIGO MARTINS DA SILVA COLLEONI
DATE: 01/02/2024
TIME: 14:00
LOCAL: https://teams.microsoft.com/l/meetup- join/19%3ameeting_MTc3ZWQ0NzEtYzM3Zi00YzZiLWJiMWQtNmZiZjg2YjJl
TITLE:

Body and Nutrition: The self-representation of fitness influencer Gracyanne Barbosa on Instagram

KEY WORDS:

body; nutrition; food, instagram; influencer; social interaction; screen; digital sociology

PAGES: 160
BIG AREA: Ciências Humanas
AREA: Sociologia
SUMMARY:

This dissertation aims to investigate the sociological phenomenon of the self-construction process through the case of fitness digital influencer Gracyanne Barbosa on Instagram, by analyzing her narratives and performances regarding body and diet, with the purpose of understanding how these elements integrate the process of representation and framing on the platform. Employing a hybrid methodological approach, it combines quantitative and qualitative methods, supported by sociological theories about the body and diet, notably those of Erving Goffman and Claude Fischler. Quantitatively, Instagram metrics such as followers, likes, shares, and views were analyzed using tools like 4K Stogram, Export Comments, and MAXQDA222. Qualitatively, a Netnography was conducted with covert observation. The analysis is based on Goffman's perspective on "social"; interaction mediated by screens, highlighting how Instagram posts seek at all costs to influence "social" interactions both within and outside of the screen. The research concludes that Barbosa's self-representations and performances revolve around the construction and exhibition of her hypertrophied body, a body that is configured as the central element of her "social" interaction with the platform's presumed audience. This body not only promotes ruptures but also perpetuates gender stereotypes in the primary frames of interaction. Meanwhile, diet is discussed more as an additional element and a strategy for engagement in her dramatic script in the role of a fitness influencer.

COMMITTEE MEMBERS:
Presidente - 1688114 - BERENICE ALVES DE MELO BENTO
Externa à Instituição - LIGIA AMPARO DA SILVA SANTOS - UFBA
Interna - 2529076 - SAYONARA DE AMORIM GONCALVES LEAL
Interno - 1505195 - SERGIO BARREIRA DE FARIA TAVOLARO