Banca de DEFESA: Gabrielle Andrade da Silva

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : Gabrielle Andrade da Silva
DATE: 20/02/2025
TIME: 14:00
LOCAL: https://meet.google.com/eag-tqum-gmm
TITLE:

LOVE, GENDER AND SOAP OPHERAS IN LATIN AMERICA: An analysis of Yo soy Betty, la fea

KEY WORDS:

romantic love; gender studies; soap opera; gender violence; Betty la fea

PAGES: 240
BIG AREA: Ciências Humanas
AREA: Sociologia
SUMMARY:

The soap opera is a cultural product that has been disseminated over the years, in Latin American homes, from serial novels in newspapers, radio soap operas, telenovelas or more recently, the super series broadcast on streaming platforms. For the research proposed here, the Colombian work Yo soy Betty, la fea (1999), written by Fernando Gáitan, was used as an object of analysis, which has, since 2010, been the most watched soap opera of all time, according to the record book. The problem of the investigation is about the representation of romantic love and gender roles and stereotypes in Yo soy Betty la fea (1999), just as they have permeated time in its most recent adaptations. To this end, the thesis is divided into five chapters, the first of which is strictly theoretical, which addresses the history of serial narrative, from the story told to the series transmitted on streaming platforms. The second chapter analyzed the figures in love discourse, which cross the narrative structure of soap operas, based on Barthesian thought, with an emphasis on the femininity and masculinity of young ladies and heartthrobs. Chapter three identified the types of young ladies and heartthrobs in soap operas, especially in Yo soy Betty, la fea. After presenting an understanding of the types of characters, in chapter four the “love script” was developed, which was based on the model developed by Propp of the hero's trajectory. Therefore, the fifth and last chapter applies the two tools that support this investigation, the analysis of the soap opera Yo soy Betty, la fea (1999), identifying how and which gender stereotypes are disseminated in this work. To this end, the analysis was carried out using concepts from feminist authors about romantic love, femininity and masculinity. Finally, considering that the study was developed with the aim of understanding the discursive effects of love on the division of gender roles, as well as female and male behavior in soap operas, especially in Yo soy Betty, la fea (1999), the results demonstrated that the stereotypes of femininity and masculinity are represented in this work, but in such a way that the girls/heartthrobs and villains are able to move between some of the types of characters, thus remaining gender stereotypes permeated by the Manichaeism of good and bad ; beautiful and ugly.

COMMITTEE MEMBERS:
Externa à Instituição - MARIA FLORENCIA CREMONA - UNLP
Interno - 1255605 - EDSON SILVA DE FARIAS
Externa à Instituição - RENATA ARAUJO MATOS - IFGOIANO
Presidente - 2079994 - TANIA MARA CAMPOS DE ALMEIDA
Interna - 3171429 - TANIA MARA PASSARELLI TONHATI