Banca de DEFESA: MATHEUS FELIPE GOMES DIAS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MATHEUS FELIPE GOMES DIAS
DATE: 26/02/2025
TIME: 10:00
LOCAL: https://teams.microsoft.com/l/message/19:zhfIRahWevlzmxHLUumrZRIEIrlwIFcdPeOl5WIVTKY1@thread.tacv2/1
TITLE:

The cheapest meat on the market is black meat: identity, entrepreneurship and neoliberal politics

KEY WORDS:

Afro-entrepreneurship; Consumption; Identity; Blackness; Neoliberalism; Meta-progressive neoliberalism;

PAGES: 108
BIG AREA: Ciências Humanas
AREA: Sociologia
SUMMARY:

This study analyzes how neoliberalism apprehends and redefines Black identity, transforming it into an object of consumption and social control. Initially marginalized, social identities have been incorporated into the market under a logic that Nancy Fraser refers to as the progressive strand of neoliberalism. In Brazil, this dynamic takes the form of meta-progressive neoliberalism, in which conservative and progressive elements coexist. The research, based on bibliographic and documentary analysis, highlights that this ideology emerged under the influence of international organizations such as the World Bank and the International Monetary Fund. It was later appropriated by national entities such as the Ethos Institute, the Global Entrepreneurship Network, the Brazilian Service of Support for Micro and Small Enterprises, and the Federation of Industries of the State of São Paulo to promote diversity and inclusion policies. However, such policies function as strategies of social control, managing conflicts and reinforcing the notion that capitalism can mitigate inequalities. In this context, the figure of the Black entrepreneur does not represent the recognition of Black production but rather serves as a means of overexploitation and precarization, justified by the meritocratic discourse. The neoliberal logic shifts the responsibility of overcoming racial barriers onto individuals, framing failure as a consequence of a lack of skills. Thus, while it celebrates the rise of a few Black individuals, meta-progressive neoliberalism reinforces the exclusion of the majority, consolidating its ideology of control and social conformity.

COMMITTEE MEMBERS:
Externo à Instituição - CLEITO PEREIRA DOS SANTOS - UFG
Presidente - 1688114 - BERENICE ALVES DE MELO BENTO
Interno - 1255605 - EDSON SILVA DE FARIAS
Interna - 3171429 - TANIA MARA PASSARELLI TONHATI