The presentation of self in the relationship apps: profile analysis in the Tinder of Brazil
Self-presentation; performance; Tinder; gender; capitalism
This dissertation aims to discuss the performance of self-presentation on the dating application Tinder, seeking to identify possible behavioral patterns in users' self-presentation strategies. Specifically, it investigates whether there are gender differences in the selection of valued attributes as strategies to attract romantic, affectionate, and/or sexual partners. Drawing on Erving Goffman's theoretical conception of the dramaturgy of everyday life and impression management, it is considered that self-presentation on Tinder involves a strategic manipulation of self-construction, guided by the belief in an image deemed attractive. The research is based on the hypothesis that, given the advances in feminist agendas and their impact on gender equality over recent decades, including in romantic and sexual domains, both female and male profiles would exhibit converging characteristics in their pursuit of validation and social recognition. In this context, informed by theoretical reflections on the impact of advanced capitalism on subjectivity, it is assumed that the self-description of both women and men would be shaped by market-driven, competitive, and individualistic strategies. For this investigation, textual and photographic posts from approximately 500,000 Tinder profiles across various states in Brazil were examined. The empirical results reveal that both genders construct self-narratives emphasizing symbolic representations of a subjectivity aligned with the “entrepreneurial self,” highlighting positive aspects of the self, individualistic interests, and aesthetic standards associated with fitness bodies. Despite these similarities between male and female profiles, the data also point to the persistence of traditional stereotypes regarding gender roles, which continue to play a central role in constructing an image perceived as attractive by women and men.