Banca de DEFESA: Isabela Maria Rosal Santos

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : Isabela Maria Rosal Santos
DATE: 29/08/2022
TIME: 10:00
LOCAL: Click here to join the meeting
TITLE:

"The processing of personal data for marketing purposes: analysis of the legal basis, subject’s rights and obligations of the controller and processor". 

KEY WORDS:

Marketing; data protection; abusive marketing; Brazilian General Data Protection Law.

PAGES: 140
BIG AREA: Ciências Sociais Aplicadas
AREA: Direito
SUMMARY:

This paper seeks to understand which advertising practices based on the processing of personal data are legitimate and which situations should be considered abusive. In this way, it seeks to understand which legal bases justify such processing, what are the possibilities of interpretation of the rights of the data subject, and what are the obligations of the processing agents. Based on a broad literature review, we intend to define the limits and best practices on data processing for advertising purposes in digital media, especially when considering the personalization of content.

BANKING MEMBERS:
Externo à Instituição - DANILO CESAR MAGANHOTO DONEDA - IDP
Externo à Instituição - ALEXANDRE KEHRIG VERONESE AGUIAR
Presidente - 1509022 - ANA DE OLIVEIRA FRAZAO VIEIRA DE MELLO
Externa ao Programa - 1535625 - LAURA SCHERTEL FERREIRA MENDES