Banca de DEFESA: BRUNA SILVA PILATI

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : BRUNA SILVA PILATI
DATE: 19/05/2025
TIME: 18:30
LOCAL: https://meet.google.com/uqd-bjjp-vep
TITLE:

Redes Sociais, Financiamento e Gênero nas Eleições Brasileiras para a Câmara dos Deputados de 2022.

 

KEY WORDS:

gender; campaign finance; social media; engagement; 2022 elections; Facebook.

PAGES: 87
BIG AREA: Ciências Sociais Aplicadas
AREA: Direito
SUMMARY:

This dissertation investigates how campaign financing, digital communication, and engagement on social media influenced the electoral performance of candidates for the Chamber of Deputies in Brazil’s 2022 general elections, with particular attention to gender inequalities. As a Democratic State governed by the Rule of Law, as defined in the 1988 Constitution, Brazil requires the effective participation of all citizens in political life. Accordingly, this research analyzes how the Brazilian electoral process may be impacted by both technological and structural factors, with a gender-based approach. The methodology is exploratory, combining qualitative and quantitative analysis of data extracted from the website of the Superior Electoral Court (including campaign revenues and expenses) and data from the social network Facebook (posts and comments, aiming to observe candidate engagement).The results show that the most-voted women deputies experienced a significant increase in engagement between 2020 and 2022, characterized by a constant presence, investment in sponsored posts, and strategic use of social media. The least-voted women deputies showed modest growth, reflecting lower investment, infrequent posting, and limited pre-existing digital presence. The most-voted male candidates maintained high levels of engagement, even with more modest growth, sustained by consolidated political capital and continuous digital presence. Less-voted male candidates, despite investing more in social media in 2022, did not achieve significant returns, likely due to previous detachment from digital platforms. On average, female candidates showed higher engagement per post, but also faced more attacks and negative comments. The data and bibliographic references confirm that social networks offer visibility opportunities but also deepen inequalities when not accompanied by structural support, institutional protection, and effective party backing. Based on these findings, it is urgent to strengthen affirmative policies that combine seat reservations, equal financing, oversight against fraud in affirmative actions, digital training for candidates, and regulation of digital platforms during electoral periods, particularly to prevent political gender-based violence. Democratic progress in Brazil depends on the full and protected presence of women in the political arena—an essential condition for legitimacy, inclusion, and justice in the democratic process.

COMMITTEE MEMBERS:
Presidente - 1150035 - FERNANDA DE CARVALHO LAGE
Interna - 4878654 - LIVIA GIMENES DIAS DA FONSECA
Interna - 1074055 - TALITA TATIANA DIAS RAMPIN
Externo à Instituição - LUIZ CARLOS DOS SANTOS GONÇALVES - PUC - SP