Banca de DEFESA: CAIO AFONSO BORGES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : CAIO AFONSO BORGES
DATE: 28/05/2024
TIME: 10:00
LOCAL: AUDITÓRIO MIROSLAV - FACULDADE DE DIREITO - UnB
TITLE:

The work of digital influencers: an analysis based on visibility regimes and the fundamental right to mental health at work

KEY WORDS:

digital influencer; immaterial labor; visibility regimes; fundamental right to decent work; mental health 

PAGES: 220
BIG AREA: Ciências Sociais Aplicadas
AREA: Direito
SUMMARY:

This research aims to understand the repercussions that the visibility regimes created by platforms have on the mental health at work of digital influencers from the prism of the fundamental right to decent work. Initially, the research seeks to locate the work of digital influencers in the spectrum of Sociology of Work and Critical Social Theory, especially in the quality of value-generating immaterial labor inserted in the cycles of production and circulation of capital. The concept of visibility regimes is then presented to highlight its relationship with the conformation of subjectivities and the organization of work on digital platforms. From the labor key, we will try to identify how the platforms, through the structuring of visibility regimes, will control and organize the work of platformized workers, especially those who are active in the production of content. In a second moment, the research locates the work of digital influencers in the paradigm of the cultural industry and identifies the technological, cultural, economic, industrial, political and ideological elements that allowed the emergence of digital influencers as workers. Once this history is consolidated, we move on to the analysis of the work of digital influencers, based on the studies of social media and Communication, to understand the intricacies of this activity, its constitutive elements and main contours in comparison with social and algorithmic requirements. Also in the description of the object of the research, the legal contours of the work of digital influencers will be traced from the characterization of informality, the need for recognition and labor protection. The last chapter of the research seeks to understand how the analyzed phenomenon is perceived by Labor Law in its constitutionalized matrix through the prism of the fundamental right to mental health at work as a component of dignity at work. An analysis based on constitutional values, in comparison with the work environment and health, will be made on factors that delineate the work of digital influencers, such as exhaustion and work overload, the opacity of platforms in relation to remuneration and the disposability of the work product of these subjects. These three elements will be used as an analytical basis for a critique in favor of the expansion of the protective matrix of constitutionalized Labor Law that considers the social and environmental conditions, as well as the value of work, in the face of the new configurations of work in the digital age. With contributions from the Sociology of Work, Critical Social Theory, Communication, surveillance studies, social media studies, Psychodynamics of Work, among others, the present research uses the methodology of interdisciplinary literature review to, initially, map the factual, cultural and communicational elements of the work of digital influencers and, then, read them from the legal perspective, updating the labor law bases for understanding the new forms of work that emerge in the digital context and their exploitation in contemporary capitalism.

COMMITTEE MEMBERS:
Presidente - 1544800 - GABRIELA NEVES DELGADO
Interno - 1418046 - ANTONIO SERGIO ESCRIVAO FILHO
Interna - 1270885 - RENATA QUEIROZ DUTRA
Externa à Instituição - ISSAAF SANTOS KARHAWI - UNIP