Banca de QUALIFICAÇÃO: Lyss Paula de Oliveira
Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : Lyss Paula de Oliveira
DATE: 30/08/2022
TIME: 09:00
LOCAL: UnB/FACE/PPGCont (online)
TITLE:
Accounting and social media: the role of digital influencers and the disclosure of accounting information
KEY WORDS:
Accounting information; Accounting disclosure; Social media; digital influencer
PAGES: 69
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Ciências Contábeis
SUMMARY:
The general objective of the thesis is to investigate the performance of digital influencers
in an environment that involves information dissemination, decision-making and accounting
choices. The interest of the thesis is to understand whether the disclosure of accounting
information on social media, and especially through digital influencers, can affect its interpretation.
BANKING MEMBERS:
Presidente - 6404897 - CESAR AUGUSTO TIBURCIO SILVA
Interna - 1804227 - DANIELLE MONTENEGRO SALAMONE NUNES
Externo à Instituição - ELIONOR FARAH JREIGE WEFFORT