VALUATION OF BENIN’S CULTURAL HERITAGE: the case of the Ifá divinatory system
Contingent valuation method; accounting and religion; Benin
African culture had an important influence on the way of life in different countries, in terms of food, music, clothing and religion. The objective of this thesis is to evaluate individuals' perception of the economic and cultural value of conserving the Ifá divinatory system. Considered an intangible cultural asset (religious belief), it does not have a market, with complexity regarding the valuation method to be adopted. Currently, the International Federation of Accountants (IFAC) created the IPSAS 17 standard (property, facilities and equipment) and IPSAS 31 (intangible assets) to direct public bodies to recognize, measure and highlight such assets in accounting statements, but still there are doubts regarding the true and safe accounting treatment. In the present study, through field research and survey application, with Benin citizens living in Brazil and Brazilians; as well as Beninese citizens living in Benin, a survey was applied to obtain information on willingness to pay (contingent valuation method of assessment), as well as cultural values (aesthetic, social, symbolic, educational, political, historical and authentic) perceived by those. Exploratory factor analysis methods and logistic regression models will was used to analyze the explanatory factors determining the willingness to pay for the Ifá divinatory system. It is expected to contribute to the discussion related to accounting and religion, as well as methods for measuring intangible cultural assets.